Privacy Policy

Last updated: January 2024

Welcome to Ski Equipment UK Store (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal data. As fellow skiing enthusiasts, we understand that trust is as essential as reliable gear on the slopes. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website skibootsbootsuk.com or make a purchase from us. By using our site, you agree to the practices described herein.

1. Information We Collect

We collect information to provide you with a seamless shopping experience and improve our services. This includes:

• Personal Information: When you create an account, place an order, or contact us, we may collect your name, email address, shipping address, billing address, phone number, and payment details (e.g., credit/debit card information processed securely via third-party providers like PayPal).
• Transaction Data: Details of purchases, including products ordered, payment method, and transaction history.
• Technical Data: IP address, browser type, device information, and cookies (see Section 5 for details).
• Usage Data: How you interact with our site, such as pages visited and time spent, to enhance user experience.
• Communication Data: Any correspondence with us via email or other channels.

2. How We Use Your Information

We use your data for legitimate business purposes, including:

• Processing and fulfilling your orders, including shipping and customer support.
• Managing your account and storing preferences for faster checkout.
• Improving our website, products, and services based on user behavior.
• Sending transactional emails (e.g., order confirmations) and, with your consent, marketing communications about new products or offers.
• Ensuring security and preventing fraud, in line with our commitment to reliable payment processing.
• Complying with legal obligations, such as tax regulations.

3. Data Sharing and Disclosure

We value your privacy and do not sell your personal data. We may share information with:

• Service Providers: Trusted third parties who assist in payment processing (e.g., PayPal, Visa, MasterCard), shipping, and website analytics. These partners are bound by confidentiality agreements.
• Legal Authorities: If required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or sale, your data may be transferred to the new entity, with notice provided.

As we serve customers globally (excluding some Asian countries and remote regions), data may be processed internationally, adhering to applicable laws like the UK GDPR.

4. Data Storage and Security

Your security is our priority. We implement industry-standard measures to protect your data:

• Encryption: Sensitive data, such as payment information, is encrypted during transmission using SSL technology. We do not store payment details on our servers.
• Storage: Data is stored on secure servers, and we retain it only as long as necessary for business or legal purposes.
• Access Controls: Limited access to personal data within our organization to prevent unauthorized use.

While we strive for maximum protection, no online method is 100% secure. We encourage you to use strong passwords and monitor your accounts.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for site functionality, such as remembering items in your cart.
• Analytical Cookies: Help us understand how users navigate our site, allowing us to improve design and content.
• Marketing Cookies: Used to display relevant ads, based on your interests (you can opt-out via browser settings).

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site performance.

6. Your Rights

Under data protection laws (e.g., UK GDPR), you have rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Correction: Update inaccurate or incomplete information.
• Deletion: Request erasure of your data, subject to legal exceptions.
• Objection: Opt-out of marketing or certain data processing.
• Portability: Receive your data in a machine-readable format.
• Withdraw Consent: Revoke consent for marketing emails at any time.

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

7. Changes to This Policy

We may update this Privacy Policy to reflect changes in practices or laws. The latest version will be posted on our website with the effective date. Continued use of our site constitutes acceptance of updates.

8. Contact Us

Thank you for trusting Ski Equipment UK Store—we’re here to ensure your experience is as secure and enjoyable as a perfect run down the mountain.